Paste a Shoptalk URL. Get a written audit with severity-ranked findings, copy-paste fixes, a 60-day plan and a check of how the brand shows up in ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews. Plus SEO Thief, which turns competitor SEO traffic into your SEO traffic.
No login. No monitoring. Just the audit. You're welcome.
Reports land in your inbox as soon as the audit finishes, usually the same day. No drip, no spam, no login.
Military-grade analysis in minutes. Not kidding.
Most SEO tools give you a wall of red, yellow and green metrics. Shoptalk SEO Sightline gives you a written report. With the fixes inside.
GroceryShop.com is a high-authority domain attached to a recognized event in a high-intent commercial category and it is leaking organic traffic at almost every layer of the SEO stack. The most impactful fixes are mechanical, not strategic.
"Home Page". Estimated CTR uplift: 10 to 20 percent.
This is a real audit Shoptalk SEO Sightline produced for groceryshop.com. Read the full report.
Created internally by the Shoptalk marketing team
Shoptalk Spring, Europe, Fall and Luxe. GroceryShop. Every session, speaker, sponsor or agenda page. Every single page. No login, no verification, no Search Console setup. Paste the URL, get the audit.
Most tools tell you what is broken. Shoptalk SEO Sightline writes the patch. The actual rewritten title tag. The corrected schema JSON. The suggested alt text. Paste them straight into your CMS or hand them to your developer.
Google traffic still matters. So does whether ChatGPT, Claude and Perplexity are citing your event when their users ask. Shoptalk SEO Sightline checks both in the same audit. Profound and Athena charge $2895 a month for the AI piece alone.
Add up to three competitors. We scan every one, find the keywords, content topics, schema, backlinks and AI citations they have that you do not and hand you a steal list. Ranked by ease and impact. Their traffic, relocated.
Built for
Audit your show site in 30 minutes. Session pages, speaker pages, agenda page, homepage. Get the fixes ready to ship to the CMS team.
GroceryShop, Shoptalk Spring, Europe, Fall, Luxe. Every property in the portfolio. Run cross-event comparisons when you want to know who is ahead.
Audit a sponsor landing page before a renewal call. Show them exactly where visibility is leaking and what to fix. Walk in with specifics.
See the state of any event property at a glance. No technical knowledge required to read the output. Spot problems before they cost you registrations.
Optional section of every audit. Add up to three competitor URLs in the form and we scan each one alongside yours. The report includes a dedicated SEO Thief section that surfaces the keywords they rank for that you do not, the content topics they cover that you do not, the schema they use that you do not, the backlinks pointing at them that are not pointing at you and their share of voice in ChatGPT, Claude, Perplexity and AI Overviews for the category queries. Finishes with a ranked steal list: three to five concrete things to copy or one-up, sorted by ease and impact. Leave the competitor fields blank and you just get the standard audit.
Yes. This is an internal tool for the Hyve events team. No charge, no credit card, no limits beyond turnaround time. Submit any Shoptalk URL and the audit lands in your inbox.
The audit itself runs in about 30 minutes. Delivery to your inbox is usually same day, often within an hour or two during work hours. If something is urgent (a launch, a registration deadline, a sponsor ask), DM Dan and we will prioritize.
Ahrefs and Semrush are powerful platforms for ongoing monitoring, owned by your domain. Shoptalk SEO Sightline is a consulting-grade one-shot audit that works on any Shoptalk URL, with the fixes pre-written, AI search visibility baked in and competitor intelligence via SEO Thief. They cost $139 to $1,490 per month per seat. This is free for the team.
Yes. The mockup above is from a real audit we ran on groceryshop.com. Ask Dan for the full Word doc and it is yours.
Yes. Audits are snapshots. Re-running the same URL after you shipped fixes is the best way to see the impact. Just submit it again and note "re-run" in the email subject when we send it back.
Dan Hanover put this together as an internal tool for the Shoptalk team. The audit process combines a structured site crawl, SERP analysis, schema and page-speed checks, optional competitor intelligence (SEO Thief) and a written report shaped like a consulting deliverable. Ping Dan on Slack with any questions.
Paste the URL. Optionally add up to three competitors. We email the report back, usually same day.